March 17, 2025
Tomahawk Performance has already made significant strides in 2025 by attending Enforce Tac and SHOT Show, fostering valuable connections that promise exciting growth opportunities. We also welcomed new talent to enhance product diversification through thoughtful design and innovative solutions. Kicking off the year with a collaboration with renowned novelist Jack Carr, Tomahawk is aligning even more closely with its mission. New product releases are already underway, with more to come throughout 2025. With a focus on expanding in the U.S. tactical retail market, and boosting U.S.-based manufacturing, Tomahawk Performance is excited for the year ahead.
SHOT Show and Enforce Tac 2025
The Tomahawk Performance team attended the 2025 SHOT Show in Las Vegas and enjoyed showcasing new products and strengthening relationships with a growing network of dealers, key industry partners, and end users. We also attended Enforce Tac in Nuremberg and took part in the exchange of expertise on current challenges and technological developments. The show was a great opportunity to engage with dealer partners, particularly regarding the High North strategic initiative.
Holiday Marketing Partnership with Jack Carr
A marketing campaign in collaboration with renowned novelist Jack Carr helped Tomahawk Performance gain substantial exposure. This partnership led to increased consumer engagement and exponential growth in social media channels.
Upcoming Product Releases
We’re excited to share some exciting product releases for the coming months:
- The Performance Polo SS, originally designed for Tomahawk's instructor cadre, is now available in navy blue and black.
- The Crosswind Jacket is getting a new Black colorway.
- The much-anticipated Hot Weather Combat Uniform has made its market debut, receiving positive feedback.
The 2025 calendar is full of new and innovative products –standby for releases.
Expansion in U.S. Tactical Specialty Retail
Tomahawk is strengthening its position within the U.S. military and law enforcement markets. We added four key dealers in strategic locations, expanding our presence and improving accessibility to these critical markets. Keep an eye out for upcoming announcements.
U.S.-Based Manufacturing Capabilities Growth
To better support Berry Compliant contracts, Tomahawk has expanded its U.S.-based manufacturing capabilities. This capability allows us to meet domestic demand more efficiently and deliver high-quality, American-made products.
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